A utility’s view The Swedish utility Vattenfall operates in the most mature heat pump market (heating mainly) in Europe. That is not a coincidence. The company is one of the energy suppliers that continued stimulating the use of heat pumps after the deregulation in 1996. The key to their heat pump success was that they marketed heat pumps within their solar energy programme.
Electricity offered by Vattenfall in 1999 was mainly from nuclear and hydropower, increasing the environmental benefits resulting from use of the heat pumps. In the initial part of the 20-year period they have worked with heat pumps, Vattenfall was involved in equipment testing and (re)designing. Later they focussed on retaining customers
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